
FROM SUNUP TO SUNDOWN
YOUR STORY ON THE WATER STARTS HERE
Our promise is simple: From sunrise to sunset, guests experience the true heart of Islamorada sportfishing — safely, confidently, and with world-class service.
Sunup Sundown Sportfishing represents more than just a day on the water — it embodies the authentic Florida Keys lifestyle, the thrill of the catch, and the pride of preserving a world-class fishery for future generations. We deliver premium guided fishing experiences rooted in professionalism, conservation, and genuine local expertise.

THE CHASE NEVER ENDS
WITH CAPT. TAYLOR NELSON
Raised with the Florida Keys as my backyard, I spent every weekend—and every spare moment I wasn’t in school or working—out on the water. From living amidst and exploring the shallow estuaries of the Everglades to running 100+ miles offshore of Key West past our camp on the deserted isle of Fort Jefferson, surveying these surrounding waters has shaped not only my childhood, but the fisherman and guide I would eventually become today.
Professionally, my career as a Fishing Guide began at Hawk’s Cay Marina & Resort in 2020, there I ran the I’m Hooked fishing charter under the guidance and tutelage of Capt. Jeff Malone who runs Tarpon Time. I was averaging around 250 trips per year out of Duck Key. The opportunity allowed me to cultivate me a deep, day-to-day understanding of fish behavior, tides, seasons, but most importantly, how to create unforgettable experiences for anglers of all skill levels.
Today my dream, as the owner and captain of Sunup Sundown Sportfishing, is to bring together thousands of days of local knowledge, my own technical experience, and my lifelong passion for shallow-water sportfishing; to provide you with an unforgettable trip. Whether we are chasing tarpon chaos as the sun rises or sets, poling tranquil flats for bonefish and permit, or exploring the quiet backcountry and observing this incredible ecosystem, my goal is simple: to share the waters that raised me and deliver an adventure you’ll never forget.

OUR CORE VALUES
AUTHENTICITY
We live and breathe the Florida Keys lifestyle. Every trip reflects the local knowledge, tradition, and genuine connection to these waters that can only come from years of experience on the bay and backcountry.
PROFESSIONALISM
All charters are captained by a U.S. Coast Guard–certified guide who prioritize safety, comfort, and professionalism while providing a top-tier guest experience.
ADVENTURE
Each trip is an opportunity to experience something unforgettable— from chasing tarpon in the Everglades to poling for bonefish across pristine flats.
CONSERVATION
We practice responsible, sustainable fishing— protecting species, habitats, and resources through ethical catch-and-release techniques and environmental education.

CONNECTION
Our charters are more than fishing trips— they’re stories shared, lessons learned, and memories made on the water. Our captain takes pride in teaching each guest, sharing knowledge built from years on the water, and genuinely thanking them for the opportunity to fish together and learn from one another.
FROM SUNUP TO SAVINGS
LOYALTY PROGRAM
Subscribers also receive early access to trip openings, off-season discounts, and exclusive Sun Up Sun Down offers - because even when you're off the water, The Chase Never Ends.
THE SUNUP SUNDOWN REPORT
Keep connected to the heart of Islamorada fishing year-round. Each issue features "What's Biting" updates, seasonal species highlights, conservation news, and insider tips straight from the captain's helm.
CHECK OUT A FEW OF OUR TRIPS
FAMILY FUN FISHING
Spend a day fishing the inshore and nearshore waters of the Florida Keys with steady bites, shark encounters, and dinner-worthy catches. We target snapper, jacks, trout, barracuda, and more depending on the season and what’s biting. Ideal for families looking for a high-energy, memorable day on the water.
TRIPS STARTING AT $750
4HR - 6HR - 8HR TRIPS AVAILABLE
STALK THE FLATS
Hop aboard our 18ft Chittum skiff with more time to search, set up shots, and target bonefish, permit, snook, redfish, and tarpon. These trips are built around quiet poling, thoughtful approaches, and taking advantage of every window the tide gives you. The ultimate experience for anglers who want to truly hunt the flats.
TRIPS STARTING AT $750
6HR - 8HR TRIPS ONLY
BACKCOUNTRY/GULF
Spend a day fishing the inshore and nearshore waters of the Florida Keys with steady bites, shark encounters, and dinner-worthy catches. We target snapper, jacks, trout, barracuda, and more depending on the season and what’s biting. Ideal for families looking for a high-energy, memorable day on the water.
TRIPS STARTING AT $950
6HR - 8HR TRIPS ONLY

