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Captain Taylor Nelson creating memorable fishing experiences

FROM SUNUP TO SUNDOWN

YOUR STORY ON THE WATER STARTS HERE

Our promise is simple: From sunrise to sunset, guests experience the true heart of Islamorada sportfishing — safely, confidently, and with world-class service.

Sunup Sundown Sportfishing represents more than just a day on the water — it embodies the authentic Florida Keys lifestyle, the thrill of the catch, and the pride of preserving a world-class fishery for future generations. We deliver premium guided fishing experiences rooted in professionalism, conservation, and genuine local expertise.

Hands-on fishing instruction with Florida Keys guide Taylor Nelson

THE CHASE NEVER ENDS

WITH CAPT. TAYLOR NELSON

Raised with the Florida Keys as my backyard, I spent every weekend—and every spare moment I wasn’t in school or working—out on the water. From living amidst and exploring the shallow estuaries of the Everglades to running 100+ miles offshore of Key West past our camp on the deserted isle of Fort Jefferson, surveying these surrounding waters has shaped not only my childhood, but the fisherman and guide I would eventually become today.

 

Professionally, my career as a Fishing Guide began at Hawk’s Cay Marina & Resort in 2020, there I ran the I’m Hooked fishing charter under the guidance and tutelage of Capt. Jeff Malone who runs Tarpon Time. I was averaging around 250 trips per year out of Duck Key. The opportunity allowed me to cultivate me a deep, day-to-day understanding of fish behavior, tides, seasons, but most importantly, how to create unforgettable experiences for anglers of all skill levels.

 

Today my dream, as the owner and captain of Sunup Sundown Sportfishing, is to bring together thousands of days of local knowledge, my own technical experience, and my lifelong passion for shallow-water sportfishing; to provide you with an unforgettable trip. Whether we are chasing tarpon chaos as the sun rises or sets, poling tranquil flats for bonefish and permit, or exploring the quiet backcountry and observing this incredible ecosystem, my goal is simple: to share the waters that raised me and deliver an adventure you’ll never forget.

Local fishing guide with experience in Duck Key and Islamorada

OUR FLEET

2024 CHITTUM

2024 Chittum Mangrove

18’ Mangrove with 70HP Yamaha

21’ Half-tower Center Console with 200HP Suzuki

2026 EAST CAPE

2026 East Cape

If you are interested in buying  an East Cape please contact Capt. Taylor to water test our custom 2026 East Cape!

OUR CORE VALUES

AUTHENTICITY

We live and breathe the Florida Keys lifestyle. Every trip reflects the local knowledge, tradition, and genuine connection to these waters that can only come from years of experience on the bay and backcountry.

PROFESSIONALISM

All charters are captained by a U.S. Coast Guard–certified guide who prioritize safety, comfort, and professionalism while providing a top-tier guest experience.

ADVENTURE

Each trip is an opportunity to experience something unforgettable— from chasing tarpon in the Everglades to poling for bonefish across pristine flats.

CONSERVATION

We practice responsible, sustainable fishing— protecting species, habitats, and resources through ethical catch-and-release techniques and environmental education.

Islamorada-based fishing guide serving Duck Key and Hawks Cay waters

CONNECTION

Our charters are more than fishing trips— they’re stories shared, lessons learned, and memories made on the water. Our captain takes pride in teaching each guest, sharing knowledge built from years on the water, and genuinely thanking them for the opportunity to fish together and learn from one another.

FROM SUNUP TO SAVINGS

LOYALTY PROGRAM

Subscribers also receive early access to trip openings, off-season discounts, and exclusive Sun Up Sun Down offers - because even when you're off the water, The Chase Never Ends.

THE SUNUP SUNDOWN REPORT

Keep connected to the heart of Islamorada fishing year-round. Each issue features "What's Biting" updates, seasonal species highlights, conservation news, and insider tips straight from the captain's helm.

CHECK OUT A FEW OF OUR TRIPS

FAMILY FUN FISHING

Spend a  day fishing the inshore and nearshore waters of the Florida Keys with steady bites, shark encounters, and dinner-worthy catches. We target snapper, jacks, trout, barracuda, and more depending on the season and what’s biting. Ideal for families looking for a high-energy, memorable day on the water.

TRIPS STARTING AT $750

4HR - 6HR - 8HR TRIPS AVAILABLE

STALK THE FLATS

Hop aboard our 18ft Chittum skiff  with more time to search, set up shots, and target bonefish, permit, snook, redfish, and tarpon. These trips are built around quiet poling, thoughtful approaches, and taking advantage of every window the tide gives you. The ultimate experience for anglers who want to truly hunt the flats.

TRIPS STARTING AT $750

6HR - 8HR TRIPS ONLY

BACKCOUNTRY/GULF

Spend a  day fishing the inshore and nearshore waters of the Florida Keys with steady bites, shark encounters, and dinner-worthy catches. We target snapper, jacks, trout, barracuda, and more depending on the season and what’s biting. Ideal for families looking for a high-energy, memorable day on the water.

TRIPS STARTING AT $950

6HR - 8HR TRIPS ONLY

CREATE YOUR OWN TRIP

Design a fully customized day on the water tailored to your group, interests, and pace. Whether you want to mix fishing, sightseeing, eco exploring, or sunset cruising, we’ll build a trip that fits your vision. 

THE DOCK

Safe Harbor Angler House

Islamorada, FL

CALL CAPT. TAYLOR

786-210-3745

EMAIL CAPT. TAYLOR

Islamorada-based fishing guide serving Duck Key, Hawks Cay, and the Middle Keys

LET'S BE FRIENDS

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